Become YOUR Brand Studio

Stop performing.Build a brand that's
actually you.

I'm Judy, and I help women build a brand from the inside out, with someone in their corner who will be honest with them. You can start with one hour, or work with me for six months.

Judy Hofmann seated comfortably
17 years in HRCoached SVPs, VPs & Directors1:1 coaching for women

“The one thing AI can’t replace is your personal brand.

It can write the caption, but it can’t tell your story.”

Two ways to work with me

Pick the one that fits
where you are right now.

Start here

Strategy Session

One hour, just you and me. Bring whatever is holding you up right now, and you leave with honest feedback and a clear next step.

$297and it goes toward the Studio if you join

Book my hour →

Six months

Become YOUR Brand Studio

Six months of private 1:1 coaching, honest feedback on what you post, and someone in your corner while you build a brand that's actually you.

Application only

Apply for your spot →

Not sure which one? Start with the hour. It's an easy way to see if we click, and if you want to keep going, your $297 goes toward the Studio.

Judy in a white linen shirt

Hi, I'm Judy

I spent 17 years helping people see what they couldn't see.

I climbed all the way to HR Director at a Fortune 500 company without a four-year degree, and for 17 years my job was sitting across from people and asking the questions that helped them see what they couldn't see on their own.

Then I spent three years online doing everything the gurus said and going nowhere... until I quit performing, showed up in a ripped sweatshirt and a top bun, and started talking about what midlife really feels like. Now I help women do that without the three years of guessing.

“The minute I started working with Judy she was able to help me sort through the overwhelm to better share my story.”

Amie@midlifehealthwithamie

© Lazy GenXer · Become YOUR Brand Studio